I’ve been doing a lot of it lately and over the past few days I’ve found myself variously at a very pleasant tea party in the Blue Peter Garden, at NESTA with folks in the film and digital industries, at a Multiplatform TV seminar and at a Media Trust event with charites & the one common feature with all of those events is that no matter what the mix of industries we all ended up talking to other people from our own industry. All of us…not just me.

Now, don’t get me wrong, I find it enormously valuable meeting others who work in the same industry as me (and that I professionally admire) but I would love it if the networking paid off the way it’s supposed to i.e. we meet new people who might want to work with us or hire us. Instead we share highs and lows and compare battle scars with our peers.

This isn’t a pop at the folks who organise such events (I think you do a great job) but rather a call to anybody at an event that I’m at…please feel free to say HELLO even if you do not recognise me, and I will promise to the same to the people that I don’t know.