I’ve been a long term admirer of Wieden and Kennedy and came across this video of it’s founders Dan Wieden and David Kennedy. It’s an interesting piece in which they discuss the origins of W+K as well as some of the ideas they believe in, such as ‘permission to fail’ and the 3 ordered priorities of the agency and why that works for them: 1. It’s about the work,  2. It’s about the client/agency relationship and 3. It’s about the people that make up the agency.

Interesting stuff that will resonate with almost everybody who cares about what they do, and who they do it with.